Email Marketing Platform

Panda

Brief

Longstreet Solutions, a digital agency located in Atlanta, is very passionate about helping small business owners by coming up with smart intuitive ways to solve common problems. They specialize in providing intelligent email marketing that targets specific user groups and has proven results. Longstreet saw a need for intelligent email on the e-commerce platforms BigCommerce and Shopify which spawned the creation of Panda. Since this product is in the early stages of creation Panda was chosen in place of branding for the extent of this project.

My Role

My role as the sole UX Designer was to help build an email marketing platform that is easy for small e-commerce business owners to use and understand.

Methodologies

Extensive Market Research, Competitive/Comparative Analysis, User Research, User Flows, User Interviews, Sketches, Wireframes, Prototyping, User Testing

Tools

Axure, Sketch, Marvel, Survey Monkey, Adobe Photoshop, Quicktime, Keynote

About

Panda includes features such as designed templates, shopper profiles, analytics dashboard, excellent support (live chat, phone walk-throughs and resources), emails with individualized product recommendations, product and audience specialization, and automated email series.